Official partner of the UEFA Europa League

We are extending our passion for "Driving Emotion" and sports furthermore. For this reason, we are supporting the UEFA Europa League together with millions of soccer fans all over the world.

UEFA Europa League & UEFA Europa Conference League Partnership

Hankook has been an Official Partner of the UEFA Europa League since 2012 and will now also be an Official Partner of the UEFA Europa Conference League, which will be debuting in the 2021/22 season. Our collaboration with UEFA represents an invaluable milestone in Hankook’s marketing strategy, as we believe our commitment to premium European football will raise our brand awareness throughout Europe.

The UEFA Europa League and UEFA Conference League, both represent considerable viewership audiences, consisting of millions of football fans in Europe and around the world, who consistently tune in to watch the games live on television or from the stands in the stadiums. For this reason, Hankook benefits extensively from our strong brand presence in football stadiums across Europe. Through perimeter advertising in the stadiums and on UEFA backdrops, our brand can be seen through the course of the game as well as during player interviews and at the official UEFA press conferences.

New format: More Clubs, More Matches!

The 2021/22 season will see the introduction of the UEFA Europa Conference League. With the addition of the Conference League, fans can look forward to seeing more clubs in action across Europe over coming season. The new competition structure sees that both competitions will have 32 teams from the group-stage onwards, resulting in match weeks, compared to 15 in the previous seasons. Moreover, there will be an increase in broadcasting slots from the current 25 to 28. And finally, to the delight of football fans across world the total number matches will increase from 205 in the previous season to a combined 282, starting in the 2021/22 season.

Hankook Tire Back Stadium

As a partner of the UEFA Europa League, Hankook offers an unforgettable behind-the-scenes experience and unique competition to all fans. We regularly give users of our social media channels the chance to win a Hankook Back Stadium Tour.
The lucky winners get to access all areas otherwise closed to the public, such as the press area and the technical hub. Another highlight is being able to watch the players warm up directly from the side lines. The Back Stadium Tour is rounded off by a VIP ticket from Hankook.